Marissa Gorlick.

I build adaptive customer systems that help products respond more intelligently to people. My work sits at the intersection of AI, experimentation, product strategy, and decision science—where trust, measurement, and human behavior shape better customer experiences.

My background spans product management, data science, and behavioral research. I've worked across consumer products at TurboTax, retailers at Bazaarvoice, educational platforms at CreativeLive, open-source analytics at Rill, and privacy-sensitive systems at Mozilla, helping teams make stronger decisions through better instrumentation, evaluation, and product strategy. Before product management, I studied motivation and decision-making during my Ph.D research in cognitive psychology at the University of Texas at Austin and Yale—a foundation that still shapes how I think about adaptive customer systems, measurement integrity, and designing products around real people, not just models.